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Imaginary (2024) review

Imaginary is Jeff Wadlow’s latest collaboration with Blumhouse Productions, following from their previous combined projects, Fantasy Island (2020) and Truth or Dare (2018). Like every production house, there are filmic expectations, whether that be the dizzyingly raucous films from Troma Entertainment or the moody existentialist slow-burners from A24. And whilst Blumhouse has produced some utterly fantastic horrors such as The Bay (2012), Creep (2014), Get Out (2018), and Soft and Quiet (2022), the studio has more often than not come under fire for spewing out banal, cliched movies that lack any air of originality. Unfortunately, their latest venture, Imaginary, has hit screens with an overwhelmingly negative response thanks to its underdeveloped, muddled storyline and humdrum attempts to scare. 

Generically, Imaginary follows Jessica (DeWanda Wise), a children’s author who returns to her childhood home with her stepdaughters, Alice (Pyper Braun) and Taylor (Taegen Burns). However, chaos ensues when Alice discovers a stuffed teddy bear named Chauncey. 

With this in mind, the narrative has ample potential to be something eerie and dark, a tale of childhood frights and how they seep into the psyche. Yet, one of the film’s significant downfalls is how the ‘could-be-great’ capabilities are lost in all of the hullabaloo. In a nutshell, Jessica’s repressed childhood has unknowingly clouded most of her life and affected her more than she could have ever imagined; there is an unnecessary backstory surrounding Alice and Taylor’s troubled mother, which is joined by yet another subplot of this underground-like world called the ‘Never Ever’ that Chauncey unleashes. The story is further complicated by the fact that Chauncey’s physical materiality is a fabrication of Jessica and Alice’s minds, making frequent appearances to others somewhat confusing. Imaginary really outdoes itself because it cannot make up its mind, with underplots, lore, secondary storylines and tangled conclusions all fighting for attention for the entire film. 

The oversaturation is not offbeat or theatrical, where the excessiveness plays off as humorous or loveable enough to create a fanbase, as seen in the likes of 2023’s M3gan. Alternatively, Imaginary’s capacity to grasp its gratuitous plot and develop any sense of charm is completely missed. 

Furthering the vapidness is the almost nonsensical dialogue that features throughout. The lead actors, particularly Wise, are equipped with all the tools to make the film excel, yet the robotic script dulls any sparkle and makes not just the character’s physical actions confusing but also makes every monologue and essential piece of exposition fail. Take the character of Gloria (Betty Buckley), Jessica’s neighbour, whose sole purpose is to be an exposition provider. It is not uncommon for films to dedicate a scene for the lead to decipher the origins that are plaguing their situation. However, Gloria’s delivery of the backstory is akin to that of a wiki article. It’s a monotonous speech that reels off a PowerPoint presentation to Chauncey’s motives.

The singular hook that barely keeps Imaginary in the loop is the creature design of Chauncey when he enters beast-mode. His small teddy bear frame becomes towering, with his eyes shedding the shiny plastic beads, becoming bright red, and his sewn-shut mouth ripping open to reveal gnarly fangs. What makes this all the more impressive is that Chauncey’s form was created mainly using practical effects and animatronic tricks. These effects were created by none other than Spectral Motion, an effects design team that is known for their brilliant work on the likes of Stranger Things (2016-). If Imaginary had featured more of Chauncey’s dark side and beastly form, then the film’s overall themeatics would have had the opportunity to materialise. 

The film could have utilised its undertones and portrayed the manipulation of reality, how psychological illusions and repression lead to the destruction of the self. Chauncey’s villainy could have propelled the film away from its continuous jumpscare tactics and led the way with a more piercing take on the human condition if the script had been stripped back and allowed the effectiveness of its story beats and antagonist to shine.

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Review- M3GAN (2023)

After a tragic accident leaves Cady (Violet McGraw) an orphan, her aunt Gemma (Allison Williams) takes her niece under her wing. With heaps of inexperience, and a busy schedule Gemma creates a state-of-the-art A.I. doll named M3GAN to keep Cady company. However, it is not long until M3GAN’s intelligence enters a deadly path.

It has only been a mere week since Gerard Johnstone’s M3GAN was theatrically released, but the horror powerhouse that is Blumhouse Productions has announced that this doll-gone-wrong movie will be followed by a sequel titled M3GAN 2.0. So, the question is, how good must M3GAN have been to have garnered its budget tenfold, as well as received viral success? Well, whilst the film certainly has its perks, there are a few restraints…

Murderous dolls are no stranger to the market, with nearly every movie fan being well acquainted with the likes of Chucky and Tiffany and the cursed puppets from the Puppet Master franchise. What makes all of these killer figurine films beloved is the niche territory of off-kilter humour, leaning on the irreverent side of comedy, along with a dose of gruesome kills and bloody antics. Not that cinema has to be soaked in viscera to be worthy of acclaim, but the brazen disposition that comes with doll horror owes itself to explore bold gore and gnarly visuals. Herein lies some of M3GAN’s contention. 

A PG-13 rating band does not often hurt a film, yet the tonal distance from ‘what could have been’ in M3GAN’s story calls back to the multiple cuts that were made in post-production. Upon the trailer showing M3GAN dancing as if she was partaking in the latest social media craze, the marketing swiftly aimed the upcoming film to be a teen-based, viral-driven horror; subsequently meaning that many scenes were carefully cut and twisted to provide a more rose-tinted outcome. Even the film’s co-writer, Akela Cooper, spoke on the unrated cut, commenting on the cut scenes showing M3GAN at her most savage. Quite interestingly, there are a few strains of wickedness that slip in amidst the diluted graphics, particularly in one scene involving a nasty, queasy ear pull…With all of its success, perhaps one day the director’s cut will make an appearance. 

Interestingly enough, what does result from the lack of brutality is a keen focus on the film’s humour. M3GAN exudes the most sass anyone has ever seen from a killer doll. Whether it’s the hair flips, impromptu singing sessions, or the sarky one-liners, M3GAN is one of the most iconic deadly toys. It’s these spurts of rambunctious ludicrousness that keep the lack of depth from bordering on dull. The film takes on a campy persona that introduces self-referential, cruel humour that seemingly understands the exaggerative tone of the film. Considering that many of the big horror releases over the years have teetered on the sardonic side (e.g. Freaky, Studio 666, Willy’s Wonderland, and Little Monsters), could 2023 be the year for studios to break away from the seriousness seen within the likes of A24 horror to live on the wild side again? 

Despite the general humdrum in the film, what does a fantastic job of keeping the spirit alive is the design of M3GAN. Her appearance is both incredibly realistic, with her glassy eyes somewhat holding more personality than any other character. However, working simultaneously against this is the eerie ice-cold stares, robotic movements, and creepy silicone skin that the A.I. bot beholds. This is greatly highlighted in the shadow-ridden, nighttime scenes, showing M3GAN in all her harrowing lifelikeness.

M3GAN thrives in a subtle meta boundary where the viewer and screen almost negotiate a contract that vows for M3GAN to be an entertaining watch, but not necessarily anything more than that. And what seeps in via this is all the components for a bountiful amount of sequels, prequels, and possibly a spin-off tv show; which I’m sure will soon follow in M3GAN 2.0’s wake.

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Review- Firestarter (2022)

Stephen King needs no introduction. The man himself parades his legendary status in horror with pride, authorising nearly one hundred of his stories to be made into on-screen adaptations, many of which excel, including horror classics such as Carrie (1976), The Shining (1980), and Pet Semetary (1989). One of his lesser known adaptations when compared to others is Firestarter (1984) directed by Mark L. Lester and starring a young Drew Barrymore. The film achieved a decent amount of success, but it has become somewhat forgotten over the last 38 years. Therefore, when it was announced that this fiery flick was receiving the remake treatment from Blumhouse Productions, King fans were praying for a breath of fresh air to be breathed into the Firestarter legacy. 

With higher budgets, graphic special effects, and a decent cast the remake was deemed a recipe for success, however, Keith Thomas’s retelling is unfortunately lacklustre, cold, and completely devoid of passion.  

Firestarter' Movie: Release Date, Cast, and More – Hollywood Life

The film opens with a promising beginning, setting up a cushty environment for horror and chaos to thrive as we see the fire-raiser herself Charlie McGee (Ryan Kiera Armstrong) spontaneously igniting the room around her into flames thanks to her nifty gift of pyrokinesis– the ability to conjure a fire simply using the mind. Although the introduction radiated a sense of originality and the promise for exhilarating territory to be explored, the film slowly travels downwards from this point on.

As the film progresses, the audience learn that Charlie’s powers derive from a clinical experiment that her mother Vicky (Sydney Lemmon) and her father Andy (Zac Efron) participated in. The focus of Firestarter surrounds the battle between the same secret government agency (known as the DSI) chasing after Charlie to kill her before her abilities get too strong for their own good. Coupled with the endless fleeing from this clinical clan, the film at heart follows Charlie and Andy’s struggle with grief and the internalised acceptance of being capable of pure destruction. 

Firestarter 2'? Director Teases Where the Story Could Go Next - Bloody  Disgusting

However, the seemingly limitless amounts of assasination attempts, daily tragedies, and the struggle of maintaining family values after loss is simply way too much to unravel in a 94 minute timeframe. Andy and Charlie’s X-Men-like capabilities is unique enough on its own without all of the jargon. And desperately, Firestarter seems to abandon fleshing out the true horror of Charlie’s powers in favour of pointless scenes filled with over simplified exposition and unimaginative effects that lack any essence of believability of life. 

Firestarter (2022) | Ken's Alternate Universe!

Whilst the constant thrills and chases may slightly get the adrenaline pumping, the excitement is truly kept at a minimum, entirely avoidant of maintaining an ounce of tension thanks to the paint by numbers antics. The potential for success was there, with Thomas being responsible for one of 2019’s most unique and exhilarating horrors The Vigil, but Firestarter’s aesthetic seemed to have taken precedence over the actual substance.

These hyper stylized visuals are at least appealing to the eye on account of the vivid fire steeped frames and the grand settings that go from the average suburban home to the experimental compound where the McGee’s powers originated. Despite the eye-candy, it’s not far fetched to view Firestarter as a cleverly timed profiter whose release coincides with the plethora of recently released darker Marvel films that tackle alternative superhero tactics such as Doctor Strange in the Multiverse of Madness (2022) and Morbius (2022). Additionally, the entire premise of Andy nursing Charlie’s uncontrollable powers whilst re-patching a father-daughter bond rather aptly mimics the relationship between Hopper (David Harbour) and Eleven (Milly Bobby Brown) in Stranger Things (2016-), which is ‘coincidentally’ released later this month. 

How to Watch Firestarter & Is the Stephen King Remake Streaming?

The neverending criticism Firestarter seems to be receiving reflects the poor box office figures as it has only grossed $6.5 million so far (coming in at half of the film’s budget). However, amongst all of the negativity a light at the end of the tunnel is still found. Efron has been in the limelight for a fair amount of time now, with his acting abilities continuously going from strength to strength, from raunchy comedies such as Mike and Dave Need Wedding Dates (2016) to portraying the devil himself Ted Bundy in Extremely Wicked, Shockingly Evil and Vile (2019), Efron does seem to pick them well. And Firestarter is no exception as his talents truly save the film.

The script may not withhold the most riveting experience to date, but Efron’s portrayal of a father fighting to save his daughter with an unimaginable amount of pressure is what amps up the stakes and allows for a level of depth to be explored in an otherwise shallow experience. To add to this is the attempt at switching the Firestarter origin story up. The 1984 adaption tells its tale through flashbacks, very much controlling the audience as we are only spoon-fed one bit of backstory at a time. However, the remake dives right into the background, allowing for a full, open understanding to be achieved right away. 

Zac Efron stars in trailer for 'Firestarter' - HeyUGuys

Overall, Firestarter is certainly not the most opinion dividing horror in recent years, I think James Wan’s Malignant (2021) takes the crown for that! Nor is Thomas’s efforts entirely in vain, it may not be exciting or bountiful, but at least a chuckle or two is ensured. The true burden that Firestarter holds relies upon its own misfortune. As aforementioned, Thomas’s The Vigil was an astonishingly amazing piece of work that managed to properly explore a contextualised terrain surrounding religion and loss of faith through grief, whilst additionally keeping the fright factor burning throughout. In this case, it seems that something must have slipped. 

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This week in horror: 15.08.21

Host director Rob Savage unveils details about new film with Blumhouse Productions


Host was certainly the most talked about film of last year, with its soaring reputation going down in horror history. Rob Savage’s feature debut soon gained buzz amongst major production companies, particularly Blumhouse Productions. When news broke last year that Savage had set up a three film deal with Blumhouse everyone was more than excited to learn more about this upcoming hit, especially since he joins forces yet again with Host writer’s Gemma Hurley and Jed Shepherd!

Although the details have been kept very much underwraps, it has been revealed that the title of his second feature is Dashcam. Based on the sneak preview image, Dashcam is presumably conveyed as vehicle dashcam footage. The innovative filming technique is very similar to the desktop method used in Host, but this isn’t where the similarities stop as Dashcam is kept short and sweet with the length only totalling 77 minutes. 

Dashcam is set to premiere at the Toronto International Film Festival this year. 

Head Count’s Elle Callahan brings us ‘Witch Hunt’’ 

Head Count was one of the most surprising horror’s to come out of 2018. The looming atmosphere coupled with impeccable performances, and tense thrills quickly gained buzz within the horror community. Now, the mind behind Head Count, Elle Callahan delivers another soon to be success ominously titled ‘Witch Hunt’. The film follows Claire (Gideon Adlon), and her family who help fleeing women across the border to seek asylum in Mexico.

However their operation meets a bitter halt when they are stopped by witch hunters. The reviews have definitely aired on the positive side with Callahan cementing a strong reputation as a young horror auteur. Audiences can now get a taste of the action as Witch Hunt will be released via video-on-demand on the 1st October, in perfect time for those Halloween movie marathons. 

The latest ‘Scream’ earns itself an R-rating 

Scream 5 has been the talk of the horror scene ever since its production began in early 2020. The return of Ghostface is getting closer and closer as it is scheduled for release in early January 2022, however, the question lingering on everyone’s minds has surrounded whether or not Scream 5 will carry on the series reputation of getting an R rating? Our questions have finally been answered as Scream producer Chad Villella has revealed that the fifth installment will be as gory as it gets. 

Filming on Chucky wraps

Everyone’s favorite maniacal doll Chucky will be back later this Halloween as the upcoming Child’s Play TV series ‘Chucky’ has finished filming. The series will go back to the earlier days of the franchise as Jennifer Tilly reprises her role as Tiffany, Chucky’s devilishly dark companion. Whilst the return to what made Chucky so iconic has been welcomed by fans, the show will also dive into uncharted territory as the episodes will take a focus on Chucky’s unexplored backstory. 

Chucky will premiere on October 12th on SYFY.

This weeks article comes via Grace from Film Overload, you can check out more of her work here.

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This week in horror – News round up 05.09.20

This weeks horror news round up comes from Grace at Film Overload!

Overview: Arrow Video’s Frightfest 2020

This year’s Frightfest reigns different to the past, with it taking place virtually. The online festival line-up included 25 films (seven world premieres and 16 UK premieres). As usual the menu of films included a selection of soon to be top hits such as Ivo van Art’s well received The Columnist and The Swerve (Dean Kapsalis, 2018).

The collection of films was entirely varied with stories from Canada, Australia, UK, Netherlands and Brazil, allowing for a broad range of films to emerge, particularly the hilarious hidden gem of the season Two Heads Creek (Jesse O’Brien, 2019).
Frightfest’s usual energetic brigade of guest appearances, Q&A’s and film showcases were not left out, despite the fact that the event was held online; in fact the comfort of watching from home was not overlooked.

New uncut trailer for Cronenberg’s Possessor lands

Possessor is a sci-fi horror film directed by Brandon Cronenberg, if the surname sounds familiar it’s because the infamous David Cronenberg is Brandon’s father and his influence is not ignored, with intense body horror and brutality exhibited throughout. Possessor follows a secret agent who inhabits other people’s bodies via brain-implantation to perform assassinations for her clients.

The film explores loss of identity and control over one’s own actions. The set up has been praised due to its originality and stand out performances by the impressive cast including Andrea Riseborough (“Mandy”) and Christopher Abbot (“Piercing”). The trailer definitely highlights the startling enigmatic atmosphere Cronenberg has established, with a background of stylishly choreographed violence and gore all lit with a sense of dystopian reality.

The New Mutants fails to live up to long awaited expectations

Josh Boone’s The New Mutants has not been dealt an easy hand, with a repetitive delayed schedule constantly pushing its release date back. This may have edged up the hype surrounding the film for a while, but the anticipated release has been considered a let down by many. The reviews are not all negative, yet many audiences feel the horror potential it had was overshadowed by its origins within the X-Men franchise.

The New Mutants was marketed as a horror take on the saturated supervillain genre (similar to last year’s Brightburn), however the scare tactics have little hold over the exaggerated action sequences and overt Marvel cliches that have grown tiresome.

The reaction is not entirely surprising as one of the reasons for the delay was due to the studio (20th Century Fox) requiring the film to be almost completely reshot after such negative responses. Unfortunately a lot more than a reshoot needed to be completed to save The New Mutants.

First teaser for Blumhouse Productions Amazon Prime horror films coming this Halloween

Blumhouse Productions seem to appear in many of the latest horror releases for years, with their investments creating hits such as The Invisible Man (Leigh Whannell, 2020) and Halloween (David Gordon Green, 2018). Blumhouse will release a total of eight films directly to Amazon Prime. The series of films is aptly titled ‘Welcome to Blumhouse’ and from the first look that was released this week horror fans will be in for a treat.

The teaser trailer promises an unsettling journey into fear, with a glimpse into each film’s chilling disposition. The four films coming soon are ‘The Lie’ (Veena Sud) which starts Joey King as an impulsive killer, ‘Black Box’ (Emmanuel Osei-Kuffour Jr.) which explores the temptation of reversing history, ‘Evil Eye’ (Elan Dassani and Rajeev Dassani) which is produced by Priyanka Chopra and deals with the consequences of parental suspicions and ‘Nocturne’ (Zu Quirke) which explores a musician’s Faustian pact to supersede her talented sister.

The first four will be released on October 6th just in time for Halloween, with the other four films premiering in 2021.

This weeks article comes via Grace from Film Overload, you can check out more of her work here.

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Halloween Kills – release delayed to 2021

David Gordon Green and John Carpenter released a statement yesterday (8 July 2020) announcing the release of Halloween Kills has been pushed back a year to October 2021 due to the current Coronavirus pandemic and its effect on cinemas worldwide.

This sequel had been eagerly awaited by horror fans after the release of Halloween (2018), was a clear return to form and set the stage for the latest trilogy.

See below for their full statement.

Jamie Lee Curtis took to social media to express her sadness in the one year delay:

I am as disappointed as you are. Mostly because the movie the David has created from the characters that John and Debra created Is a masterpiece. Prescient and powerful. I promise you it will be worth the wait.

John Carpenter took to twitter just hours later to reveal the first tease trailer for Halloween Kills. This may just keep you hyped during that long wait – take a look below:

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Jamie Lee Curtis – Directorial debut with Eco-horror ‘Mother Nature’ at Blumhouse

The original scream queen Jaime Lee Curtis will make her directorial debut with ‘Mother Nature’ a horror film as part of a three-year deal with Comet Pictures (Lee Curtis’s own company) and Blumhouse Productions.

It should come as no surprise to horror fans that Lee Curtis is working with Blumhouse, as they produced the 2018 reboot of Halloween a direct sequel to the 1978 classic, forming a new trilogy.

Very few details have been revealed about the project, we do know the movie is centred around climate change.

Jason Blum, Blumhouse CEO and founder, said: “Jamie is a force of nature and was a real partner on Halloween. So it’s both an honour and incredibly apt that she’s making her first feature film as a director with ‘Mother Nature’.”

Here at Dead northern we cannot wait to see how it turns out!